Home Technology Google Considers Charging for AI-Powered Search Results, New Report Says

Google Considers Charging for AI-Powered Search Results, New Report Says

Google is considering charging for new premium artificial intelligence-powered search features, according to a Financial Times report that cites three people familiar with the matter. 

This includes looking at options such as adding certain AI-powered search features to its premium subscription services, which offer the company’s Gemini AI assistant in Gmail and Google Docs, the newspaper reported. Google’s free search engine would remain so, and ads would continue even for subscribers.

In response to an inquiry about the report, a Google spokesperson tells TIME in an email: “We’re not working on or considering an ad-free search experience. As we’ve done many times before, we’ll continue to build new premium capabilities and services to enhance our subscription offerings across Google. We don’t have anything to announce right now.”  

“For years, we’ve been reinventing search to help people access information in the way that’s most natural to them,” the statement also said. “With our generative AI experiments in search, we’ve already served billions of queries, and we’re seeing positive search query growth in all of our major markets. We’re continuing to rapidly improve the product to serve new user needs.” 

The world’s leading search engine was initially launched in 1996, two years before Google was incorporated as a company, and since then has overtaken the market. However, the recent introduction of free AI chatbots—most prominent among them OpenAI’s ChatGPT, launched in 2022—has transformed the tech world.

Google introduced its own chatbot called Bard in March 2023, which it rebranded as Gemini while expanding the service’s capacities and introducing a subscription in February.  

Also last year, the company allowed search engine users to sign up to test AI-powered results that could present detailed answers to questions alongside web page links. Doing so takes more expensive technological capacity, plus the company generates advertising money through its current model that directs users to advertisers’ links, according to the Financial Times. 

The BBC reported on Thursday that Google had rolled out this AI-generated search feature—with longer answers alongside links and ads—in a trial for a small number of search engine users in the U.K.

In a statement emailed to TIME, a Google spokesperson said: “We’re starting to roll out a small test for AI overviews in search. We’re starting on a very limited percentage of search traffic in the U.S. and U.K. for a subset of queries. Since experimenting with generative AI in Search Labs last year with Search Generative Experience (SGE), people are finding it to be incredibly helpful, particularly for more complex queries, and have already issued billions of queries with SGE.”

RELATED ARTICLES

TikTok Vows to Fight Its Ban. Here’s How the Battle May Play Out

TikTok’s fate hangs in the balance. On Wednesday, April 24, President Biden signed a bill into law that demands that the app’s Chinese parent...

AI-Generated Video of the Mona Lisa Rapping Sparks Strong Reactions From Viewers

The internet has reacted strongly to an artificial intelligence-generated video of the famous subject of Leonardo Da Vinci’s Mona Lisa painting singing along to...

We Need to be Ready for Biotech’s ChatGPT Moment

Imagine a world where everything from plastics to concrete is produced from biomass. Personalized cell and gene therapies prevent pandemics and treat previously incurable...

LEAVE A REPLY

Please enter your comment!
Please enter your name here

- Advertisment -
newspaper

Most Popular

Healey unveils ‘groundbreaking’ policies on biodiversity and single-use plastic

Gov. Maura Healey has unveiled what she's touting as two "groundbreaking" new policies aimed at protecting the Massachusetts coastline.The governor spoke about the policies...

Exploring 3 Japanese onsen towns that are less than 3 hours away from Tokyo by shinkansen

At the southwest corner of Ishikawa, a verdant prefecture hugging the Sea of Japan, traditional craftsmanship thrives alongside contemporary art and architecture in the...

Caesars Sportsbook Promo Code SBWIRE1000 | Get $1000 Bonus for NBA Playoffs Odds, MLB Lines

This is a great weekend to set up a new account with the Caesars Sportsbook promo code SBWIRE1000 so you can enjoy a first...

University and Seawolf support group explore options for a new UAA hockey arena

Fans fill the stands during the UAA and Simon Fraser hockey game at the Seawolf Sports Complex in Anchorage on Friday, Sept. 23, 2022....

Recent Comments